Worked for Toronto based Tiffinday on their MARS mentored offering to get “home cooked” meals to the technology guys working in Toronto’s downtown core. Activated their Social Media accounts for Facebook and Twitter. Focused on Twitter to achieve their business objective of increasing the number of meals served per day to a set target over six months. Successfully reached that target. Lesson learnt: make sure you have the operational logistics in place to support sudden growth that can occur from successful online marketing to a target audience in a dense urban area as social networks explode exponentially when they find a unique offering.